Episode 4

Experiential Marketing


January 28th, 2019

15 mins 52 secs

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About this Episode

    <p>In this episode, we chat with James Kern of XISM and Chris Clegg of Portma about experiential marketing. It's the first part of a two-part chat. 2018 was the year of experiential marketing and the notion of engaging through experiences. Garnet frames the discussion with a <a href="https://www.cmo.com/features/articles/2018/12/12/the-5-biggest-marketing-trends-for-2019.html#gs.B48idSeE" target="_blank">quote</a> from <a href="https://www.linkedin.com/in/stacymgreen/" target="_blank">Stacy Martinet</a>, VP of marketing strategy and communications at Adobe, that was in CMO Magazine. Martinet posits that, "It’s all about refocusing your strategy around experiences and an ongoing relationship with your customer, rather than just vying for a single transaction." </p>