Episode 49

Rebooting Underalls


December 3rd, 2019

25 mins 2 secs

Your Hosts

About this Episode

    <p>On this episode, John Finley, who is heading up a revival of the Underalls brand, joins us to discuss his revival of that ubiquitous brand from the 70s and 80s. In this first part of our discussion, we get a look at why John started up this venture, the backstory on how he found the opportunity, what the new brand is all about, and how they’re tackling the direct-to-consumer, digital native angle.</p><ul><li><a href="https://underalls.com" target="_blank">Underalls</a></li><li>John Finley on <a href="https://www.linkedin.com/in/jmfinley/" target="_blank">LinkedIn</a></li></ul>